Rob Ruha is a renowned Māori artist, kapa haka exponent, and advocate for indigenous language and cultural preservation. Of Te Whānau-ā-Apanui, Ngāti Porou, Ngāti Rangiteaorere, and Tūhourangi descent, Ruha’s upbringing in Wharekahika and strong roots in traditional Māori performing arts have shaped a lifelong commitment to cultural empowerment and youth development.

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With a master’s degree in Mātauranga Māori, Ruha bridges ancestral knowledge with contemporary expression. His music career, deeply embedded in te reo Māori, has not only revitalised indigenous language through mainstream platforms but also fostered cultural pride among rangatahi (youth). His award-winning work with youth choir Ka Hao, especially the viral hit “35”, showcases his dedication to uplifting young voices and strengthening regional identities.

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Beyond music, Ruha’s contributions to indigenous storytelling include directing te reo Māori adaptations of global films like Moana and The Lion King, reinforcing indigenous presence in global narratives. He has also served as a mentor and cultural leader, encouraging environmental and social consciousness rooted in Māori values of kaitiakitanga (guardianship of the land).

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Ruha’s artistry and advocacy continue to inspire a new generation of leaders to embrace their heritage, protect their environment, and contribute to a more inclusive, sustainable future.

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